PATRICK BOWER

Duopa’s first-ever national radio spot drove 800 of the 1200 first-week users to the unbranded microsite site, dozens of whom clicked through to the branded site. Also in the first week, hundreds completed the patient quiz and signed up for emails. 

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For this spot, we dared to be humorous in the face of an overwhelming disease. We characterized Parkinson's as a wheedling, bullying character intent on keeping our hero from doing the day-to-day things he enjoys.